5 Ways LED Lightboxes Improve Instore Visits
As soon as visitors enter your store, this is the most important time to impress them with a persuasive message.
And the use of vibrant graphics to represent your brand and the inside-out of your store can work wonders.
This is where LED lightboxes come in, and they’re a great way to convey brand messages, without disrupting the customer’s shopping experience, therefore an effective way to improve in-store visits.
Essentially, LED lightboxes are a visual tool that uses carefully selected imagery and bright lights to grab a customer’s attention.
Typically, these displays are used to promote sales and special offers and can be a great way to increase traffic to your store.
Without further ado, here are 5 ways that LED lightboxes can help improve in-store visits.
1. Tailored Messages
LED lightboxes are a fantastic option for enhancing the impact of your marketing message; larger photographs can help you connect with more people, and lightboxes give you the ability to achieve this with greater ease over traditional banners.
Furthermore, as the fabric skins can be changed with ease, you have the freedom to shape your concept to fit a particular campaign and target different customers who visit your store at different times.
For instance, you can tell your customers about new arrivals, special offers, and other perks that come with the shopping in-store.
2. Aid Wayfinding
LED lightboxes can also be used as an effective wayfinding tool in large and confusing stores.
By using strategically placed lightboxes to guide customers from the entrance of the store to the products they are looking for, you can help them find what they need with ease – meaning that not only do customers spend less time lost, but they’re also more likely to find the items they need, which can lead to an increase in sales.
3. Reduce Queuing Times
If you run a store that experiences high footfall and queuing, then LED lightboxes can help to reduce these queues.
By placing LED displays near checkouts and tills, you can provide customers with information about other products they might be interested in, and deals that are available.
As such, this can help to keep customers entertained while they wait, as well as help them to make informed decisions about what they might want to purchase when they reach the front of the queue.
4. Create a Welcoming Atmosphere
One of the most important jobs of any business is to create a welcoming atmosphere for their customers, and this is something that LED lightboxes can help with.
By placing them near the entrance of your store, you can create a bright and inviting space that welcomes customers in and makes them feel comfortable.
What’s more, as they’re relatively small and unobtrusive, they won’t disrupt the flow of foot traffic or make your store feel cluttered.
5. Improve Branding and Recognition
Lastly, LED lightboxes are a great way to improve branding and recognition for your store.
By using high-quality images and graphics, you can create a strong visual identity that will help customers to remember your store long after they’ve left.
Furthermore, as they’re often placed in high-traffic areas, they can also help to increase brand awareness amongst passers-by – meaning that even if people don’t come into your store, they’re still likely to remember your name.
In conclusion, LED lightboxes are a versatile and effective way to improve in-store visits.
By using them to create tailored messages, aid wayfinding, reduce queuing times, create a welcoming atmosphere, and improve branding and recognition, you can make a real difference to the shopping experience of your customers.
So if you’re looking for a way to stand out from the crowd and increase footfall in your store, then LED lightboxes are definitely worth considering.
Want to know more? Please get in touch today.
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