Overview
British lifestyle clothing and accessories retailer FatFace lacked an impressive display piece that promoted campaigns and invited customers into their stores.
With a window display being the first point of contact between the store and the customer, the goal was to transform a dull, uninteresting space using high quality illuminated imagery to create a critical first impression.
With over 200 stores nationwide, FatFace wanted to trial the idea of a new and dynamic display in 3 of their larger stores in Exeter, Southampton and Norwich. We were approached by their creative agency which was interested in freestanding lightboxes which would be placed in the street-facing windows of these stores.
The Challenge
FatFace needed to engage with its customers in a more impactful way and reclaim its brand image. Before contacting us, their storefronts were uninviting and did not entice customers into the retail space. Lighting plays a major role in what customers will focus on and FatFace needed to guide customers to the core message their brand is trying to convey.
Seeking ways to enhance in-store promotions and the brand’s image overall, FatFace was clear on wanting an illuminated display for their stores, but they were unsure of what their options were. They did not want to be limited to a set graphic and wanted a display that offered versatility, one that can be easily changed to be in line with new marketing and advertising campaigns.
Seeking ways to enhance in-store promotions and the brand’s image overall, FatFace was clear on wanting an illuminated display for their stores, but they were unsure of what their options were. They did not want to be limited to a set graphic and wanted a display that offered versatility, one that can be easily changed to be in line with new marketing and advertising campaigns.
The Solution
British lifestyle clothing and accessories retailer FatFace lacked an impressive display piece that promoted campaigns and invited customers into their stores. With a window display being the first point of contact between the store and the customer, the goal was to transform a dull, uninteresting space using high quality illuminated imagery to create a critical first impression.
With over 200 stores nationwide, FatFace wanted to trial the idea of a new and dynamic display in 3 of their larger stores in Exeter, Southampton and Norwich. We were approached by their creative agency which was interested in freestanding lightboxes which would be placed in the street-facing windows of these stores.
“Typically Interlink would manufacture large format lightboxes in a more traditional manner, however this is both time consuming, labour intensive and from a re-use perspective not ideal. Therefore, we needed a purpose built, ideally modular solution for our lightbox requirements and the guys at DPI UK Ltd had the perfect solutions. The resulting lightboxes were stunning! They were easy to assemble, lightweight and very effective, better than that we now have a number of large format lightbox proposals for our clients going forward”
