Overview
Checkland Kindleysides approached DPI UK to help with visual exhibition displays for their client Skullcandy.
Audio brand Skullcandy, based in the US, tasked Checkland Kindleysides to create an immersive experience for their stand at the IFA exhibition in Berlin.
Operating in a highly competitive marketplace, and with a brief to bring ‘Music You Can Feel’ to life, the stand had to reflect the immersive audio experience of using Skullcandy’s new Crusher ANC Headphones whilst conveying their coveted level of product quality and reliability.
The Solution
Pure Electric knew the dimensions required and the impact they wanted to achieve but needed help bringing their ideas to life. And that’s where we came in.
We worked with DWL to understand the visual effect that Skullcandy wanted to achieve on the stand. Together, we decided to create large illuminated wall mount lightboxes to fully enhance the space available.
The Outcome
A visual experience to push the boundaries of the norm at the IFA exhibition.
The work carried out by both DPI and DWL Graphics resulted in a highly immersive audio-visual experience for exhibition delegates and suppliers alike.
All lightboxes here at DPI are provided with a lifetime warranty. This means that Pure Electric have total peace of mind should they encounter any future problems.
"Building a lightbox display is deceptively simple, however, DPI understood our focus, were incredibly exacting and provided top notch support throughout the build. This helped us to ensure the IFA stand successfully reflected Skullcandy’s cultural origins combined with an immersive audio experience.”
