Victoria’s Secret

Impactful window displays for Victoria's Secret

Overview

DWL Graphics approached DPI UK to help with a window display for luxury lingerie & nightwear brand Victoria’s Secret.

Victoria’s Secret, based in New York, were keen to service its flagship London store on Bond Street using a UK manufacturer and supplier.

The challenge was creating a window display that ‘popped’ with illuminated imagery whilst retaining the ability to swap and change the displays to suit future seasons. A modular solution was required to allow for the seamless transformation of the display.

The Solution

Victoria’s Secret wanted an attention-seeking, yet easily adaptable display solution

So we created a bespoke lumina lightbox, with a tensioned fabric display to bring the designs to life. When the time comes to change the display, the team can simply pull out the old fabric and push-fit the new one to keep the display bang up to date.

The Outcome

Creating an environment people want to be in.

The endless options for design and internal illumination make the lumina lightbox ideal for broadcasting the Victoria’s Secret brand, promoting products and grabbing the public’s attention on the high street.

"The solid rear panel, free standing units with full LED coverage gives a great equal spread of illumination. We could have taken the ‘edge lit’ route for extra modularity but the backlit solution is more impactful. Even so, the simplicity of construction made them exceptionally easy to put together on site."

Chris Wapshott, Director - DWL Graphics

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