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FatFace

Using illuminated Lightbox Display to Transform Shop Front

DPI UK: Tension Fabric Display Marque

Overview

British lifestyle clothing and accessories retailer FatFace lacked an impressive display piece that promoted campaigns and invited customers into their stores.

With a window display being the first point of contact between the store and the customer, the goal was to transform a dull, uninteresting space using high quality illuminated imagery to create a critical first impression.

With over 200 stores nationwide, FatFace wanted to trial the idea of a new and dynamic display in 3 of their larger stores in Exeter, Southampton and Norwich. We were approached by their creative agency who were interested in free standing lightboxes which would be placed in the street facing windows of these stores.

 

The Challenge

FatFace needed to engage with their customers in a more impactful way and reclaim their brand image. Before contacting us, their storefronts were uninviting and did not entice customers into the retail space. Lighting plays a major role in what customers will focus on and FatFace needed to guide customers to the core message their brand is trying to convey.

Seeking ways to enhance in-store promotions and the brand’s image overall, FatFace was clear on wanting an illuminated display for their stores, but they were unsure of what their options were. They did not want to be limited to a set graphic and wanted a display that offered versatility, one that can be easily changed to be in line with new marketing and advertising campaigns.

Seeking ways to enhance in-store promotions and the brand’s image overall, FatFace was clear on wanting an illuminated display for their stores, but they were unsure of what their options were. They did not want to be limited to a set graphic and wanted a display that offered versatility, one that can be easily changed to be in line with new marketing and advertising campaigns.

Southampton FatFace DPI Lightbox

The Solution

British lifestyle clothing and accessories retailer FatFace lacked an impressive display piece that promoted campaigns and invited customers into their stores. With a window display being the first point of contact between the store and the customer, the goal was to transform a dull, uninteresting space using high quality illuminated imagery to create a critical first impression.

With over 200 stores nationwide, FatFace wanted to trial the idea of a new and dynamic display in 3 of their larger stores in Exeter, Southampton and Norwich. We were apprached by their creative agency who were interested in free standing lightboxes which would be placed in the street facing windows of these stores.

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