How do you make a product stand out against hundreds of similar products all vying for attention at the world’s leading trade show for consumer and home electronics?
That was the challenge faced by creative studio, Checkland Kindleysides. They approached DPI UK requiring a high-quality lightbox display solution for their client, Skullcandy who were exhibiting at IFA in Berlin.
Operating in a highly competitive marketplace, and with a brief to bring ‘Music You Can Feel’ to life, the stand had to reflect the immersive audio experience of using Skullcandy’s new Crusher ANC Headphones whilst conveying their coveted level of product quality and reliability.
Combining high quality LED technology with beautiful printed fabrics, the brand was enhanced with large wallmounted lightboxes. The internal technology enjoys a Lifetime Warranty – a feature only currently offered by DPI. DPI helped Checkland Kindleysides to successfully achieve their mission to push beyond the boundaries of electronics product show standard norms at the stand.
Richard Dunkin, Production Director at Checkland Kindleysides says:
‘’Building a lightbox display is deceptively simple, however, DPI understood our focus, were incredibly exacting and provided top notch support throughout the build. This helped us to ensure the IFA stand successfully reflected Skullcandy’s cultural origins combined with an immersive audio experience.”
Skullcandy is an American company based in Park City, Utah. They supply audio accessories such as headphones, earphones, hands free devices, audio backpacks, MP3 players, and other products.