DWL Graphics – Victoria’s Secret

How do you make a window display ‘pop’ with illuminated imagery whilst retaining the ability to swap and change the displays to suit future designs. A high quality yet modular solution was required?

That was the challenge faced by London based graphics and design house, DWL Graphics. Working in conjunction with store fit contractor Spyker Design, they approached DPI UK requiring a high-quality lightbox display solution for their client, Victoria’s Secret.

Victoria’s Secret, based in New York, were keen to service their flagship London store on Bond Street using a UK manufacturer and supplier.

Chris Wapshott, Director at DWL Graphics said of the hardware solution provided by DPI:

‘The solid rear panel, free standing units with full LED coverage gives a great equal spread of illumination. We could have taken the ‘edge lit’ route for extra modularity but the backlit solution is more impactful. Even so, the simplicity of construction made them exceptionally easy to put together on site.’

Combining high quality LED technology with beautiful printed fabrics, the brand was enhanced with large free standing lightboxes that could be used as one backdrop but alternatively as separate units if required.