LUMINA DYNAMIC RGB LIGHTBOX
WHAT IS THE LUMINA DYNAMIC LIGHTBOX AND HOW DOES IT WORK?
The Lumina ‘Dynamic’ lightbox from DPI UK Ltd is a ‘programmable’ lightbox that can take a printed, flexible fabric image to one side. The fabric image has a thin strip around its perimeter that easily pushes into the frame by almost anybody…
Unlike a traditional backlit Lumina lightbox that can be either switched on or off or even dimmed remotely, the ‘dynamic’ version can be programmed so that the individual LEDS can interact with the printed fabric image.
> The LEDS are fitted to small, square panels, there are 256 LEDs per panel and they are each 20mm apart.
> Each LED panel is 320mm x 320mm and they can be tiled inside our 120mm deep aluminium frame building up to whatever size is required.
> Each individual LED is RGB, this means that they produce Red, Green and Blue colour that when combined, can create any colour in the spectrum, including white.
Given this flexibility in colour change and programmability, we can create fairly complex LED programmes that include just on / off, dimming and brightening and also colour change that can really bring the printed fabric image to life.
The Lumina ‘dynamic’ lightbox can be wallmounted, free standing on feet, built in or suspended from cables. It can be programmed remotely too, each box can link to the local wireless network and a new programme can be transmitted to it once a new fabric design is in place.
Why would you use a Dynamic Lightbox?
With so much advertising and signage vying for our attention, one way to stimulate and attract the human eye is with movement of light.
Attracting attention to your brand or to a particular feature or benefit of a product, the Lumina dynamic lightbox can also be turned on permanently like a traditional lightbox or it can be remotely reprogrammed once a new fabric image is fitted.
We are seeing LED screens with video content filling our shops at the moment, however, this kind of overwhelming medium can be mentally tiring to view (especially if you work in that environment all day). It’s a very expensive solution and uses a lot of power.
The Lumina dynamic lightbox is a lot more subtle and eye catching, not only that, it is a much smaller initial monetary outlay. It uses much less power than LED video banks insitu which is good for the budget as well as the environment of course.
Where would it be used – in what environment?
Lumina ‘dynamic’ lightboxes can be used in any environment where you are trying to attract attention to a message, an idea, a product or a brand.
For instance, they would work exceptionally well in the following environments.
> Retail shopping environments (supermarkets / shopping centres / superstores)
> Car showrooms
> Office environments (receptions)
> Public buildings
How is it programmed and how do we change the display ongoing?
The buying process first time around
Initially, we will need to agree the size of the lightbox and whether it going to be wallmounted, free standing on feet or maybe built in or suspended from the ceiling. Then we need your artwork (the image you want to appear on the fabric print).
Once we have the unit size and the image itself, we will need your brief, an idea from you and your client as to what kind of display you want to see and how you want it to interact with you image.
What parts of the image do you want to highlight? Is there a message you are trying to get over? Do you want something fast and frenetic or slow and subdued? Should it cycle through every 5 seconds or every 30 seconds? The more detail you can give us, the less time it will take to get right.
Our programmers will come up with a suitable solution and this can be emailed to you to evaluate. Just let us know if you would like to make any changes. Once agreed, the programme will be ‘transmitted’ to the lightbox, the fabric fitted and the unit despatched to you or your client.
Ongoing display and programme changes
When the time comes to change the LED programme and a new fabric image is to be fitted, the lightbox will most likely be on site and part of the retail furniture.
However, the same process applies as we will know the lightbox size and we will have your new image to hand. Once the new programme is agreed, it can simply be transmitted to the box by DPI or if you prefer, emailed to you so you can transmit it to your clients unit.
By the way, if you have the skillset to design the programme in house without involving DPI, that makes it even easier.