Your store’s display window is the first thing people see, even before they decide to come in. And your shop front will be the deciding factor in whether your customers want to engage with your brand or stroll along to the next option out there.
Put simply, gripping window graphics create a story; a story that customers can relate to and elicit a positive experience from the get-go. And, by using striking imagery together with lighting, you will create a unique in-store experience. But, if your brand is all about sustainability, you can represent this value through our portable living wall which is the perfect solution for bringing nature indoors.
Don’t settle for out-of-the-box display units that are bulky or not designed for your space. Custom built tension fabric display units make smart use of available space from floor to ceiling. Our custom-built, tension fabric displays for you will take up minimal floor space; so your customers still have plenty of room to walk around and view merchandise from different angles.
Lighting plays a crucial role in how retail spaces are presented to their customers and presents a new dimension to a store’s ambience. When used effectively it can be an extremely powerful tool to aid proper circulation around your store, helping your customers find exactly what they are looking for. And, it’s a handy, extra positive that lighting in this effective form helps to draw attention to featured product promotions, making them truly stand out and encourage your customers to buy from you.
So, by creating a positive customer experience, this will not only enhance your brand’s presence, it will help to deliver business benefits like increased product engagement, more sales and consistent visibility.
DPI will work with your specifications to ensure the best quality output and integrate tension fabric displays into existing architectural features/designs. All of our products can be made to any size and built into existing structures for a seamless finish throughout the store. For biophilic design, portable living walls can be placed in window fronts or within the space, and all technical aspects can be controlled via an app which means little maintenance for workers. The rear panel can be fitted with tension fabric to bring together the overall design.
Should you want to change the fabric skin in the future, for instance for a new seasonal promotion, this can be done with ease and it’s far more efficient to reprint a new fabric skin than it is to redecorate an entire space with a visual merchandising team.
Incorporating illuminated artwork will help set the scene, solicit positive emotions and produce an enjoyable atmosphere that makes customers want to return to your store time and time again.
Large retail spaces with high ceilings can benefit from bright ambient lighting to fill the space, whereas lower ambient lighting with a dramatic accent works better for smaller stores to create a unique and engaging experience.
The Eclipse range is a more economic solution for businesses still looking to create an impact with your chosen artwork.
Wall Mount: Both the Lumina and Eclipse range can be fitted directly onto the wall. This looks great as an entire wall feature, or as a smaller art piece at the front of the store where customers are welcomed in with core messaging and branding.
Free Stand: Both the Lumina and Eclipse range can be free standing. If you need to draw attention to a particular product, this can be placed next to mannequins or display units. Alternatively, this is a great option for larger stores where product categories need to be divided to help customers navigate through the space. Here, fabric can be fitted to both sides of the display unit, giving it a 360 degree view.
Introducing a portable living wall into your retail space will keep your customers happy and healthy while they browse through your store. By connecting them to nature, you’ll create an environment that is stress-free and encourage a positive buying experience for both customers and retailers.
The living wall can be placed anywhere in the store, even away from direct sunlight, and the plants will thrive, plus you’re not required to manually water the plants, which won’t take away from workers’ normal duties.